thisisneverthat

Founded in 2010, thisisneverthat has established themselves as a leader in classic streetwear in the Asian market with a 98+% sell-through each season.  Based in South Korea, the fabrics and embroidery are high quality with attention to detail met through every step of production.  Design focus is on clean lines, simple graphics, and comfort wear.

Making its debut in the United States, Citizen is fortunate to be one of the first shops to carry the brand this side of the world.