Started by three friends from Melbourne & Stockholm with a shared fascination for denim & music. Committed to quality, dedicated to sustainability.

Neuw was born in Melbourne when Swedish denim guru Par Lundqvist teamed up with a couple of locals to create a modern brand inspired by vintage denim and the culture that surrounds it. Today, the brand works to reinvent premium denim and traditional silhouettes for a contemporary look.

It’s all about the relaxed fit jean.